Article Review Consumer Behavior in Shopping Center Choice

SOCIAL BEHAVIOR AND PERSONALITY, 2004, 32(8), 783-790  © Socieiy for Personality Research (Inc.) CONSUMER BEHAVIOR IN SHOPPING CENTER CHOICE VEYSEL YILMAZ Osmangazi University, Eski^ehir, Turkey This study was designed to research factors which consumers consider when choosing a shopping center and to develop a suggestion model for shopping center choice. First a questionnaire about choosing a shopping center was fonned. Then the questionnaire was given to 300 randomly chosen consumers and collected on the next day. Two hundred and sixty-two fully filled out questionnaires were analyzed. Besides demographic questions, effective factors determining people s shopping center choice were asked for 17 items. Four models related to†¦show more content†¦Golob (2001a) tested a series of joint models of attitude and behavior to explain how both mode choice and attitudes regarding a combined household variables and toll facility (HOT lanes) differ across the population. Applying Weighted Least Squares (WLS) estimation to a data set from San Diego, California, the author demonstrates that choices appear to influence some opinions and perceptions, but other opinions and percept ions are independent of behavior and dependent only upon exogenous personal and household variables. None of the models tested found any significant effects of attitudes on choice. Most papers written have focused on the variables explaining the attraction of shopping center choice (e.g., Suarez, Rodriguez del Bosque, Rodriguez-Poo, Moral, 2004: Degeratu, Rangaswamy, Wu, 2000; Severin, Louviere, Finn, 2001). They have always used logit models and a random effect model. Degeratu et al. focus specifically on assessing whether or not brand names and price have an impact on choices online and in traditional supermarkets. Severin et al. investigated use of relatively recent developments in random utility theory to assess the stability over time and space of the preferences underlying retailshoppingShow MoreRelatedStrip Malls: Causes of Failure and Success2754 Words   |  12 PagesDNSI 375 DESIGN THEORY AND RESEARCH Introduction and Literature Review You have a great start on the literature review. I would spend a little bit more time on the introduction and conclusion. The introduction should be more persuasive and can be referenced (see my comments below). 17/20 Strip Malls: Causes of Failure and Success Introduction With the economic downturn, businesses are suffering greatly and closing rapidly; because of this it is important to figure out ways to reduce theseRead MoreJC Penneys New Pricing Strategy1411 Words   |  6 Pagesfinished launching three television shopping channels and its Internet store was one of the largest home furnishing and home stores on the Web. 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